Prets Selected for Slush 100 Top 20

We’re excited to share a major milestone for Prets: we’ve been selected among the Slush 100 Top 20, placing us one step closer to pitching on stage at Slush in Helsinki this November. Being recognized alongside 99 other ambitious startups from across Europe is a true honor. This group represents some of the most promising early-stage companies shaping the future. We’re proud to contribute our vision to that momentum.

Why This Matters

The selection reinforces what drives us every day. Making sustainable homes accessible to everyone. Across Europe, homeowners want to reduce their carbon footprint and improve energy efficiency—but financing sustainable upgrades is often complex, fragmented, and inaccessible. That friction slows down the energy transition at a time when action is critical. At Prets, we believe sustainability should not come at the expense of affordability or clarity.

Simplifying the Energy Transition with Embedded Green Lending

Our solution, Prets Embedded Lending for Green Loans, is designed to remove barriers from sustainable home upgrades. By embedding financing directly where decisions are made, we help partners offer homeowners a simpler, more transparent way to invest in energy-efficient improvements. In short, we’re building the financial infrastructure needed to scale climate action, one household at a time. Sustainable housing shouldn’t be a luxury or a complex financial puzzle. It should be the standard.

Our mission is clear

To make every home energy upgrade simple, transparent, and financially accessible. Being part of Slush 100 gives us even more momentum to push that mission forward across Europe. Congratulations to the other startups selected for Slush 100. The ambition and urgency across this group is inspiring. Together, we’re proving that innovation can and must play a central role in building a more sustainable future.