Customer Case: De Batterij Concurrent

From interest to investment: De Batterij Concurrent strengthens the customer journey with Prets

The market for smart home batteries is rapidly evolving. With the end of the net metering scheme approaching, more and more consumers want to make better use of their self-generated energy and become less dependent on changes in the energy market. Interest is high, but financing often presents a hurdle. By partnering with Prets, De Batterij Concurrent can continue to guide and engage customers throughout this stage of the process. The result is a personalised and transparent customer journey, from the initial consultation to a suitable financing solution.

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1. About the customer

About De Batterij Concurrent

De Batterij Concurrent believes that smart energy management should be accessible to everyone. That's why the company helps households make their homes more sustainable with reliable solutions such as home batteries, solar panels and EV charging stations. No complicated explanations, just clear advice tailored to each customer's home, energy consumption and future plans. De Batterij Concurrent guides customers through the entire process.

2. The challenge

Financing as a dealbreaker

With the Dutch net metering scheme ending on 1 January 2027, smart home batteries are becoming increasingly attractive to households. De Batterij Concurrent is noticing this trend too. Consumers want to make better use of their self-generated energy and become less dependent on the electricity grid, fluctuating energy prices and changes in the energy market. Thomas, Sales Support and Showroom Representative at De Batterij Concurrent, explains: "Our advisors visit interested homeowners to discuss their needs and situation. Based on this, they recommend a suitable solution, followed by a quotation. We often notice that consumers are enthusiastic about the product but ultimately drop out when it comes to financing. At De Batterij Concurrent, we're allowed to inform customers about initiatives such as the Nationaal Warmtefonds and SVn, but we can't provide further financial advice. As a result, many consumers get lost in the available financing options and eventually give up. That's frustrating for both parties."
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"If you're a home sustainability company and notice that customers are interested in products like home batteries or solar panels but drop out because of financing, Prets is the perfect addition to your process."

Thomas – Sales Support and Showroom Representative De Batterij Concurrent

3. The approach

From careful onboarding to a close partnership

"We believe it's important to take care of our customers from start to finish. That's why we actively searched for a partner who could guide interested homeowners through the financing process. That's how we came into contact with Prets." Thomas adds: "From the very beginning, we worked together to explore how we could support customers in a compliant and customer-friendly way. Customer satisfaction has always been our top priority. That's why we started with a pilot involving around ten customer cases. The approach worked so well that we fully integrated Prets into our process a few months later. Communication is easy and direct: they're always available to answer questions, we're in touch several times a week, and every two weeks we discuss progress and any specific issues. This allows us to continuously improve both our partnership and the customer journey."

4. The results

A transparant, personalised customer journey

Purchasing a home battery is a significant investment. Customers therefore often need extra time to consider how they want to finance it. Thanks to the partnership with Prets, they have the time and guidance to explore their financing options at their own pace, while staying connected to De Batterij Concurrent. Thomas explains: "For us, it's important that customers feel heard and supported throughout the entire process. Prets guides them through the financing process, while homeowners remain connected to us. Through the Prets portal, we can track the progress of each customer case, fully in accordance with applicable privacy regulations. This gives us insight into where customers are in their journey and allows us to reach out at the right moment." This approach creates a transparent and personalised customer journey. Customers know what to expect, receive support with their financing questions and continue to have a trusted point of contact at De Batterij Concurrent. "Customers tell us that Prets keeps them well informed and explains everything clearly," says Thomas.

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