Customer Case: Zonneplaneet

Customers want to make their homes more sustainable. Financing shouldn't stand in their way.

Zonneplaneet aims to take the hassle out of making homes more sustainable. However, when customers encountered financing difficulties, laws and regulations prevented Zonneplaneet from providing further assistance. This led to frustration on both sides. With Prets as its green financing platform, this missing link has now become an integral part of the customer journey. As a result, more customers are successfully supported in turning their home sustainability plans into reality.

10+ additional satisfied customers per month
1 seamless customer journey
12 hours a day support available

1. About the customer

About Zonneplaneet

Zonneplaneet helps households and businesses make their energy consumption more sustainable with solutions such as home batteries and solar panels. From personalised advice to installation, the company guides customers towards future-proof energy solutions tailored to their specific needs.

2. The challenge

Convinced by the product. Held back by the financing process.

Partly due to changes in the energy market, Zonneplaneet is seeing growing interest in home batteries. The company is committed to taking care of its customers throughout the entire process, from start to finish. Following a personalised consultation, customers receive a quotation. However, this is often where the process comes to a standstill.

Yara from Zonneplaneet explains: "Purchasing and financing a home battery is often not the problem. The frustration arises when applying for a subsidy or other financial support. This involves a lot of paperwork and administrative hassle."

The biggest frustration for Yara and her team? "Customers want help, and we want to help them. But due to laws and regulations, we're not allowed to assist with this part of the process. That puts us in a difficult position, and we often end up disappointing customers."

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"Prets is a valuable platform for home sustainability companies that engage with consumers early in the customer journey. Customers are often enthusiastic about making their homes more sustainable but get stuck when they realise the size of the investment. Prets removes this barrier."

Yara – Back Office Team Leader, Zonneplaneet

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3. The approach

From pilot project to long-term partnership

Zonneplaneet actively searched for a partner who could resolve this frustration and found Prets, a green financing platform.

Yara explains: "We really worked together to figure out how we could collaborate in a compliant way. Our top priority is customer satisfaction. That's why we started by testing the partnership with around ten customer cases. The collaboration went so smoothly that, after a few months, we fully integrated Prets into our processes.

They're always available to answer questions, we're in contact several times a week, and every two weeks we have a meeting to discuss any specific issues. This allows us to continuously improve together."

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4. The results

One seamless customer journey

Once the quotation has been signed, cases requiring financing are transferred to Prets. Through its online comparison tool or a personal consultation, customers gain insight into the costs and available financing options.

Prets' advisors also guide homeowners through the application processes of organisations such as the Nationaal Warmtefonds and SVn. "We explain which information needs to be provided, where customers can find it and where each document needs to be submitted," says Elles, Customer Support Lead at Prets. "This prevents customers from getting stuck halfway through the process." Once the application has been completed, the case is transferred back to Zonneplaneet.

By logging into the Prets portal, Zonneplaneet can see exactly which stage of the process each customer has reached, while fully respecting privacy regulations. This not only provides valuable insights but also helps Zonneplaneet plan installations more efficiently.

"Our customers respond very positively to our partnership with Prets. They appreciate the honest, independent advice and find it reassuring to understand their options, knowing they don't necessarily have to pay for everything out of pocket."

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